Although U.S. soft drink makers have agreed to phase out selling soda in public schools by 2009, Coca-Cola, Pepsico and Cadbury Schweppes are launching a campaign to inform policy makers and parents about the companies' other, less controversial offerings including bottled water, juices and sports drinks. "The whole societal challenge with obesity is a lot larger than one product or one product category," said an American Beverage Association executive.

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