Old-media mogul Rupert Murdoch, due in large part to his high-profile acquisition of MySpace.com, has regained the top spot on Vanity Fair's "New Establishment" list.
His placement, as well as the rest of the top five (Google's Sergey Brin and Larry Page; Apple's Steve Jobs; Wal-Mart's Lee Scott; and Microsoft's Bill Gates), calls into question whether niche marketers will ever equal the power of large media companies, according to AdAge's Ann Marie Kerwin.

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