The Chicago Tribune's John McCormick and David Greising examine Google's secret plans to stay ahead of search rivals Yahoo! and MSN, and those companies' efforts to play catch up. "Behind [the] public maneuvering, the Web's biggest competitors are pursuing ultrasecret strategies to build the world's biggest supercomputers and deliver the best search results," they write.
Clothing designers could eventually leverage RFID and near-field communications technology to not only alert consumers when it is time for a new pair of jeans, but to pinpoint local sales, one writer speculates.
Interpublic Group's Hill, Holliday, Connors, Cosmopulos reportedly has been hired by AOL to create its national brand advertising for online and offline media. The work was previously handled by Omnicom Group's BBDO, which also presented to keep the business; BBDO reportedly will continue to work for AOL on product-specific assignments.
Though still a limited service, some restaurant customers in New York City and other large metropolitan areas now have the option of pre-ordering meals, pizza and coffee over the Internet or via text messaging. The service has had little fanfare in the past, but startups including MyTango and Mobo Systems' gomobo.com are hoping expanding the available areas will help spread the word and encourage growth.