Anheuser-Busch's new marketing deal with entrepreneur and hip-hop star Shawn "Jay-Z" Carter to promote Budweiser Select, is the first in which a celebrity will take an active role in brand development for the brewer. Spots include two versions of the video for Jay-Z's new single -- "Show Me What You Got" -- one using National Football League footage and the other a 60-second commercial for Bud Select featuring Jay-Z, as well as Nascar's Dale Earnhardt Jr. and the Indy Racing League's Danica Patrick.

Full Story:

Related Summaries