Hispanic shop Lapiz is working with Chase Card Services on its first campaign focused on the Hispanic market. Using the tagline -- "Confia en Ti. Confia en Chase" or "Believe in Yourself. Believe in Chase." The aspirational TV and Web campaign will include Spanish-language ads on Univision, Telemundo, Telefutura and Galavision, as well as the Web sites AOL Latino, MSN Latino, Terra Online and Univision Online.