Milk is a more effective recovery beverage than sports drinks, according to a new study which also found that the natural balance of sodium, carbohydrate and protein in milk helps the body retain fluid if consumed as a breakfast beverage. The study tested cyclists on four separate days, consuming cow’s milk, soy milk, a milk-based meal supplement or Powerade, and the three milk-based products outperformed the sports drink for rehydration.
With dairy consumption on the rise, quickservice restaurants have been meeting demand with yogurt parfaits, soft-serve ice cream and myriad milkshakes. Additional ideas for eateries looking to increase dairy offerings include Mexican-style milk-based smoothies, dairy-based frozen fruit pops and novelty flavored milk products such as Cow Wow Cereal Milk.
Arla is aiming to grow its share of the dairy drinks market with new products such as a Wing-Co, a milk-based high-protein beverage, and a flavored milkshake drink called Gulp. The company plans to launch eight new dairy drinks by 2017.
Carbs and protein in milk may help with muscle recovery after exercise. Researchers found that semi-skim milk and a milk-based carbohydrate-protein supplement were more effective than water or sports drinks.
Nebraska's Gov. Dave Heineman has awarded more than $800,000 in Community Development Block Grants to fund agriculture-based business development projects, including opening Legacy Dairy & Creamery, a milk processing operation. The facility will process raw, hormone-free milk, pasteurized white milk and other milk-based products.