Online holiday promotions are starting as early as two months before Christmas this year, with more than 62% of online retailers reporting they will start their Internet sales push before Nov. 5, according to a new survey.
Five shops reportedly are still in the running, and three have been cut, in the review for Heineken USA's estimated $80 million Heineken Lager and Heineken Premium Light brand accounts. Still in the review are: incumbents, WPP Group's Berlin Cameron United (Premium Light) and Publicis Groupe's Publicis (Heineken Lager), both New York; WPP's Ogilvy & Mather, New York, and independents The Richards Group, Dallas, and Wieden + Kennedy, Portland, Ore.
Thanks to a pink version of its classic can in honor of breast cancer awareness month, Campbell Soup Co. has seen sales double for top soup varieties. Campbell will donate about 3.5 cents per pink can to the Susan G. Komen Foundation through Kroger Co.'s annual campaign.
Newspapers must jump onto the "Web 2.0" bandwagon to survive, according to Steve Rubel, a blogger and SVP in Edelman's Me2Revolution practice. "The next logical step for newspapers is to transform their Web sites into a platform that helps 'readers' achieve some broader goal, either on their own or in conjunction with journalists and advertisers," he writes.