Sears Holdings wants to simplify holiday shopping activity for busy moms with the launch of a new Web site that allows mothers to shop all three Sears divisions and interact with other moms. The National Retail Federation expects 47.1% of all shoppers to purchase at least one holiday gift over the Internet this season.
Code TV is relaunching as LX.TV Lifestyle Television, a broadband channel that shuns user-contributed or network-produced content in favor of "professionally produced, independent content" aimed a young urbanites with money. But the same low costs that make it possible that LX.TV will succeed also make it likely that new competitors will emerge.
Michael Jackson, programming president at IAC/InterActiveCorp, is focusing on building the company by developing and funding small, targeted sites that involve humor, popular culture and news -- much like how cable TV programming began.
Interactive shop Avenue A/Razorfish has announced the purchase of Hong Kong-based digital agency e-Crusade, for $3 million, plus additional funds based on performance. The Hong Kong agency, which also maintains a Shanghai office, has handled interactive work for Coca-Cola, HSBC, Nike and Microsoft's Xbox.
The Chrysler Group deemphasizes traditional TV spots in a new campaign for the Chrysler Sebring, in favor of product integration, high-profile magazine sponsorships, creative that targets ethnic consumers and a "roadblock" ad on Amazon.com on Nov. 2.