The CEO and chief creative officer for Publicis Groupe's Kaplan Thaler Group, rejecting the conventional wisdom, harbors an optimistic view of the 30-second TV ad spot's resilience in the age of consumer control.
Google reportedly is in negotiations to acquire YouTube for $1.6 billion. However, other suitors for the popular video-sharing site, including Microsoft, Yahoo!, Viacom and the News Corporation, could make a competing offer.
Certain brands, like Apple, are so popular among consumers that celebrities now have more to gain from being associated with the brands than vice-versa. In a recent case, Bob Dylan's appearance in a TV ad for Apple's iTunes and iPod increased his popularity among the younger demographic and helped propel his album "Modern Times" to No. 1 on Billboard.