PepsiCo will acquire Naked Juice Co., which makes a line of 25 vitamin-fortified drinks, from a private equity firm for an estimated $450 million. Pepsi's CEO expects to spend $500 million annually on niche investments such as Naked.
Web sites such as ChefsLine.com, chefs.com and cheftalk.com provide amateur cooks access to professional chefs to answer questions from how to cook at high altitude and the best way to prepare a steak.
FreshDirect, which will deliver 2,000 fully cooked Thanksgiving dinners and 6,000 turkeys this week, brings in $240 million in sales a year, and while not yet profitable, predicts it will have margins of up to 10%. It also plans expansion outside of New York, but is waiting until its Web service is perfected.