When automaker Nissan and ad group TBWA\Chiat\Day sat down with MSN to create a Webzine for Nissan, the team decided to do something beyond touting Nissan's high-end Infiniti brand. Instead, they created a place "where you come to experience thought provoking content and associate it with Infiniti," said MSN's Gayle Troberman. "It is not a place you go for researching vehicles."

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