The hype over "Cyber Monday" -- allegedly the busiest online shopping day of the holiday season -- is just that, according to comScore Networks. The Monday after Thanksgiving historically ranks as the year's 12th-biggest e-shopping day, with the biggest online spending in a 24-hour period likely to fall between Dec. 5 and 15.
The FTC, at the direction of Congress, plans to ask around 50 food and beverage manufacturers and fast-food restaurant chains to reveal their kids marketing plans and budgets, as part of a report on the problem of childhood obesity. The request for information is similar to a subpoena, although the FTC does not have the authority to issue rules for ads aimed at kids.
Interpublic Group and Omnicom Group's OMD will take over Pfizer Consumer Health Care's estimated $450 million global planning and buying account from Aegis Group's Carat, after Johnson & Johnson completes its deal to acquire the Pfizer division, according to a J&J representative. Currently, Interpublic Group's Universal McCann works on J&J's North American media business, and OMD handles the growing China market.
Chicago's WBBM-Channel 2 has cut two minutes of commercials from the first block of its 10 p.m. newscast, on at least seven nights for the past two weeks. A variation on a sweeps stunt to start the news two minutes before its scheduled time, the practice is helping the struggling station hold its viewers, especially those in the younger demographic.