11/14/2006

PepsiCo, after announcing last week that it would put alternatively labeled products in some Whole Foods Markets, has started the project with a line of chips and a smoothie-type drink called Fuelosophy. The new drink and Sun Snacks chips, which began testing earlier this year, are part of Pepsi's effort to diversify its brand portfolio to include a growing number of products targeted at health-conscious consumers.

Related Summaries