Online sales of TV shows, movies and other content will increase more than five times in 2007, with sales projected to jump from $298 million this year to $1.5 billion next year, according to a report from technology research firm Strategy Analytics.
Americans will devote nearly half of their time in 2007 to consuming media -- including TV, the Web, radio and printed materials, according to new data from the U.S. Census Bureau. The report found that Americans next year will log 3,518 hours using media -- equivalent to 146 days, or five months, and that total will include 1,555 hours in front of the TV.
When Ghyslain Raza videotaped himself swinging a light saber, he embarked on one of those out-of-nowhere rises to fame that mark much of the Web. The video of the chubby boy dubbed the "Star Wars kid" became the most downloaded video in history with about 900 million views, according to a U.K. marketing company. But a columnist for The Wall Street Journal says those numbers -- like many of the metrics for Web video -- are suspect.
Analysts and investors are anticipating an acquisition push by Publicis Groupe Chairman and CEO Maurice Levy. The advertising holding company, the world's fourth-largest in terms of billing, reportedly lags behind competitors in marketing services and in interactive advertising. However, the marketing for such deals is tightening as private equity groups increasingly make acquisitions in the advertising and marketing sector.
Verizon Communications, and a growing number of other companies with a major online presence, are calling on Internet domain name regulators to reconsider the process of "domain tasting," a legal practice that lets people register domain names for five days at no cost. Some other concerned companies, fearing that the soaring number of temporary domain names will damage their established brands, are taking legal action, among other steps.