When Ghyslain Raza videotaped himself swinging a light saber, he embarked on one of those out-of-nowhere rises to fame that mark much of the Web. The video of the chubby boy dubbed the "Star Wars kid" became the most downloaded video in history with about 900 million views, according to a U.K. marketing company. But a columnist for The Wall Street Journal says those numbers -- like many of the metrics for Web video -- are suspect.

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