Echoing the plot of the new supernatural thriller, "The Messengers" in which a female protagonist hears voices that adults can't hear, Sony Pictures is marketing an ultrasonic ringtone that can be heard only by listeners 25 and under. The ringtone is available for $2.49 from www.sony.com/TheMessengers.
CNET looks back at the year in social networking, including the growth -- and criticism -- of MySpace; Friendster's new funding; and whether social networks will turn out to be a passing fad or the next generation of portal.
Google, declaring its two-month-old pilot program to help newspapers move excess ad inventory a success, plans to expand beyond the original 100 advertisers and 66 newspapers. However, newspaper analysts and executives aren't sure how much the program will help a newspaper's bottom line, although they say it has brought in new ad clients.
Some studies and nutritionists have warned against consuming too many energy drinks, but one marketing consultant says the danger factor adds to the drinks' appeal in a market geared mainly toward male teens and twentysomethings. "My message to parents is moderation," one dietitian said. "That means one can a day or less, and view it as a treat, not part of a daily routine."