Ad spending through Sept. 30, powered by a 49.2% hike in online ads, rose 5.1%, vs. the fist nine months of last year, according to Nielsen Monitor-Plus. Other categories that showed increases included Spanish language TV (16.6%), national newspapers (8.4%) and spot TV top 100 markets (7.4%), while smaller spot TV markets, local newspapers and spot and network radio were flat or slightly down.

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