Automotive marketers are increasingly turning to in-game ads in an effort to reach the coveted 18-to-34 male demographic, according to this article. Games that feature an online component allow advertisers to customize and modify the content of in-game ads.
DriverTV has signed new deals with BMW, Lexus, Porsche, Volvo and Suzuki. The VOD service, available on Comcast, Time Warner Cable, Cox Communications and Insight systems, lets potential auto buyers browse virtual showrooms.
OgilvyAction is a realignment of Ogilvy Group's "activation services" linking a half dozen of its agencies, as well as its shopper and trade-marketing teams. But unlike a similar realignment of Publicis Groupe siblings Leo Burnett and Arc, the Ogilvy shops will retain their own identities and separate leadership.
Although Google failed to come close to reaching his $600-a-share prediction last year, Piper Jaffray analyst Safa Rashtchy is thinking even bigger for 2007, raising his projection for the search giant to $630 a share. He blames weaknesses in the Internet sector, not within Google, for the 2006 performance of the company's stock, which rose about 6% to close the year at $460.48.
Comparison shopping site NexTag Services led all Internet advertisers in November 2006, running more than $11 million worth of advertising, according to data from TNS Media Intelligence. Other top advertisers included Cingular Wireless Service, LendingTree.com, Fidelity Brokerage and E*Trade Financial Online.