Having gained control of Cingular Wireless through its $86 billion purchase of BellSouth Corp., AT&T is adding new wireless services -- including marketing wireless under its own name -- and planning to offer ads on mobile phones and its TV and Net access service. "The biggest asset we bought here was Cingular," said AT&T Chairman and CEO Edward Whitacre. "We're about to become a company with wireless at its heart."

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