Portion-control packaged snacks, functional foods and convenience in the supermarket and quickserve businesses will be the top food trends of 2007, predicts Harry Balzer of the consumer marketing company NPD Group.
Kellogg and Hasbro partnered to launch the "Printed Fun Pop-Tarts" campaign, which will feature Strawberry Pop-Tarts with Trivial Pursuit for Kids questions printed on them in edible ink. The campaign will run for a year.
Tesco partnered with Cadbury Schweppes and Coca Cola to lead a coalition of 24 food companies and retailers in debuting a food labeling program. The new system features guideline daily amounts on food packages, rather than using the Food Standard Agency's recommended "traffic light" labeling system.