Coca-Cola, maker of Simply and Minute Maid juices, has taken the juice market share lead from PepsiCo, maker of Tropicana. "The category overall is probably starting to recover," said one observer. "People now understand that a calorie is a calorie and that refrigerated juices are healthy beverages. ... I think, both in the U.S. and globally, the juice business has growth potential over the next several years."
Coca-Cola's Minute Maid and Simply brands have recently pulled ahead of PepsiCo's Tropicana and Dole juice brands. Minute Maid intends to build up its lead with a five-year plan that targets younger and health-conscious consumers.
PepsiCo plans to launch Tropicana Twister in the Indian market on Nov. 9. The move will pit the fruit-drink brand against Coca-Cola's Minute Maid. The companies' fruit-drink ventures show a clear picture of the future of the beverage market in India as the two companies look for other revenue sources outside of the carbonated soft drink market.
PepsiCo has targeted younger beverage drinkers with its acquisitions of Gatorade and SoBe. Although Pepsi is gaining some ground, Coca-Cola still retains its spot as the world's largest beverage company.
Burger King announced yesterday it would exclusively sell Coca-Cola's Minute Maid brand orange juice in all of its 8,500 U.S. restaurants beginning January 2002. Analysts said the deal would help Coke gain more ground over rival PepsiCo in the battle for the U.S. market.