1/12/2007

Interpublic Group's Deutsch reportedly is taking over the media-planning account for Johnson & Johnson's Tylenol from sibling agency Universal McCann, which will keep the media-buying segment. Deutsch, which won Tylenol's creative account in November 2003 from Publicis Groupe's Saatchi & Saatchi, gained the media-planning business without a review.

Related Summaries