Coke Zero is at the center of a ramped up marketing effort by Coca-Cola to breathe new life into its core cola brands, according to company information obtained by Advertising Age. The no-calorie beverage, which has increased its share to 1% over the past five months, will receive new packaging and figure in TV, print and Web ads tied to the NCAA Tournament, AOL, "Grey's Anatomy," MTV and late-night talk shows.

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