Although its $1.3 billion takeover of Digitas could make Publicis the largest group client of Google, Yahoo! and MSN, the marketing services giant believes it must create its own content to maintain its clout with clients and keep producing effective online campaigns. Toward that end, Publicis is prepping two portals to debut in March or April.
A Citibank campaign featuring two quirky foreigners trying to pile up rewards points on their credit cards is not resonating with viewers, according to a USA TODAY survey. Only 7% of survey respondents like the ads "a lot," compared with 20% on average.