In response to a press query, Google announced Thursday that it has started testing delivery methods for in-game advertising. The search giant acquired in-game ad firm AdScape in February for a reported $23 million.
Major marketers like Procter & Gamble, Burger King and Pepsi are dabbling in cell-phone ads, but are unlikely to fully commit to the medium until the use of phones for sending text messages, surfing the Web and checking e-mail becomes more mainstream. Phone carriers including Virgin Mobile USA and Amp'd Mobile are trying to increase the use of these services and acceptance of such marketing by giving users free services or credits for watching ads.
Although its $1.3 billion takeover of Digitas could make Publicis the largest group client of Google, Yahoo! and MSN, the marketing services giant believes it must create its own content to maintain its clout with clients and keep producing effective online campaigns. Toward that end, Publicis is prepping two portals to debut in March or April.
Ruckus Network has developed a partnership with several record labels to offer college students free music downloads, with hefty restrictions, paid for by ad revenue. The move is seen as another experiment in trying to keep Internet users from pirating music.