Broadband video offering Heavy.com recently picked up $20 million in its fifth round of financing from Polaris Venture Partners and Jacobsen Investments. But industry insiders are expressing their doubts about Heavy's financial prospects.
Marketers have yet to adapt to the creative and logistical challenges of developing ads to accompany online video, according to attendees at the NATPE convention in Las Vegas. Challenges include the lack of a streamlined ad-buying process and concerns from content sites over the pairing of inappropriate ads with video, such as an automaker spot matched to news footage of a car crash.
Pay By Touch, a biometric marketing company, has developed authentication and payment technology that requires only the touch of a finger. The benefits of using the new technology include getting customers through the line quicker.
A new generation of social networks is forgoing the mass appeal of MySpace or Facebook to go after English-speaking Hispanics living in the U.S., and who are conversant both in American and Latino culture.