Laura Lang, CEO of Publicis Groupe's Digitas, ahead of its Digital Newfront event, talked to paidContent.org about the prospect of a digital upfront, the impact of Publicis' acquisition on Digitas and the role of its new branded content creation unit.
Major changes in the works for Yahoo!'s entertainment properties are likely the focus of a closed door meeting scheduled for today by CEO Jerry Yang for the company's 300 vice presidents, the media industry blog PaidContent.org is reporting
YouTube, with more users than the next 64 largest video-sharing sites, dominates its Net segment, according to a survey from Hitwise. YouTube's site visits jumped 70% from January through May, vs. an 8% increase for the next 64 biggest video sites, the research showed.
Behavioral targeting is helping reshape online campaigns for marketers, for those products where it makes sense to target consumers by shared interests, rather than by demographic. The category, whose costs can run 20% to 30% higher than typical online ads, is projected to reach $1.5 billion in 2007, according to eMarketer.
With AOL trying to revamp itself as an ad-driven portal and Yahoo! playing catch-up to search rival Google, the two companies are the most likely online players to merge this year, according to Merrill Lynch, which adds that Microsoft also could emerge as a suitor for either AOL or Yahoo!