The beverage category will be well-represented at the Super Bowl with Cadbury Schweppes' Snapple -- which is running its first in-game ad -- vying for viewer attention with Coca-Cola's first spot in nearly a decade and PepsiCo, which has been in the game for more than 20 years. Anheuser-Busch, which has the most spots, is the only alcoholic beverage marketer for the Feb. 4 broadcast.

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