1/12/2007

Toyota is using "Two Roads to Baja," a branded entertainment special airing tomorrow on the Speed Channel, as part of a nontraditional marketing campaign for its FJ Cruiser. The hour-long special focuses on two teams that competed in the 39th edition of the Baja 1000 off-road race using FJ Cruisers, but does not include any commercials for the retro sport utility vehicle.

Full Story:
NYTimes.com

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