MobiTV is mixing television and advertising with the launch of a new service that will enable mobile-TV viewers to purchase products related to specific programming or music. The technology also enables shoppers to find local vendors.
Advertising this year is projected to rise just 2.6% to $153.7 billion -- the smallest gain since the 2001 recession, according to TNS Media Intelligence. In comparison, ads increased an estimated 3.8% last year.
Yahoo! aims to be the go-to engine for mobile Web search by putting the choice to download its software in the hands of users, rather than relying on carriers. The company intends to tailor search results to the mobile environment and is expected to announce partnerships with several handset manufacturers at the Consumer Electronics Show in Las Vegas.
Online video site YouTube is reportedly considering alternative means of video distribution, possibly including a television channel. The company is also developing rights-management technology to allow content creators to restrict access or even charge for videos.