MobiTV is mixing television and advertising with the launch of a new service that will enable mobile-TV viewers to purchase products related to specific programming or music. The technology also enables shoppers to find local vendors.
Online video site YouTube is reportedly considering alternative means of video distribution, possibly including a television channel. The company is also developing rights-management technology to allow content creators to restrict access or even charge for videos.
U.S. Sen. Charles Schumer, D-N.Y., and the Rev. Jesse Jackson are among the political and civil rights leaders adding their voices to the calls for greater diversity among advertising's executive ranks and suppliers. The two spoke yesterday in New York, during a breakfast sponsored by the Wall Street Project Economic Summit, an offshoot of Jackson's Rainbow Push Coalition.
Advertising this year is projected to rise just 2.6% to $153.7 billion -- the smallest gain since the 2001 recession, according to TNS Media Intelligence. In comparison, ads increased an estimated 3.8% last year.