Hardly any radio listeners change stations during commercial breaks, according to a new study showing stations retain 92% of listeners. That positive statistic, revealed at last weekend's Radio Advertising Bureau Conference in Dallas, is thanks to new data coming from electronic measurement systems.
Retailer J.C. Penney is launching a new advertising campaign centered around the slogan, "Every Day Matters." The new ads showcase the fashionable side of J.C. Penney, which has of late struck deals with designer firms Ralph Lauren and Liz Claiborne.
Online video advertising is a growing category, but so far it's been print news providers who have responded faster than their broadcast rivals, a new report says. The market for online video advertising is expected to grow from around $161 million last year to $371 million this year.