The five-day grace period for domain registration is turning into a profitable loophole for potential cybersquatters and domain name resellers. Some observers are concerned that the five-day window encourages speculators to register hundreds and even thousands of domains.
Coupons available online have had slow growth against their paper counterparts, but their popularity is growing as marketers learn how to distribute them. Many Internet-based coupons are now being paired with other content, for instance, a coupon for a bottle of olive oil will accompany an online recipe.
Content-recognition software from companies including Audible Magic and Gracenote could prove an effective way for media companies to monitor their copyrights, if video sites adopt the technology. MySpace is among the sites now using Audible Magic's software, but YouTube has yet to announce its copyright-protection plans, despite pledging to put a system in place by the end of last year.
AQuantive CEO Brian McAndrews talks to Advertising Week about his company's status as an interactive shop with technology and media services; its plans for global expansion; and whether the Web has become the focus of marketers' branding efforts.
The attorneys general of 21 states argue that Bud.tv, a $40 million experiment in marketer-generated media, is too easily accessed by people below drinking age. Some media critics, however, maintain that Anheuser-Busch's attempts to keep out the under-21 crowd are undermining Bud.tv's effectiveness as an online TV network.