While this year's crop of Super Bowl ads featured a lot of crass humor, viewers were drawn to a more sweet and gentle kind of comedy evident in two ads for Anheuser-Busch brand Budweiser, one featuring dancing animated crabs genuflecting before a cooler of beer, the other starring a stray mutt who turns his luck around thanks to a happy accident. They placed first and second respectively on USA TODAY'S real-time focus group ranking of Super Bowl ads.

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