Bud.TV, the first Web network owned-and-operated by a marketer, launches on Sunday following the Super Bowl, with an innovative mix of comedy, science fiction and reality shows geared toward 21- to 27-year-olds. Its initial programming slate includes "Afterworld," a 130-episode, 2.5D animated science-fiction series, "Finish Our Movie," a reality competition show, and "Happy Hour," a daily comedy program.

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