Coca-Cola Co., having generated considerable buzz earlier this year with its first Super Bowl spots in eight years, reportedly is considering signing up for the 2008 edition. Coke rival PepsiCo long dominated the big game's ad playing field, but that's no longer the case since Coke's return, according to this article.
Waiting to have each grocery item scanned for price might come to an end in the next few years in Canada. RFID microchips embedded into the packaging of groceries and other products would allow customers to scan their entire cart instantly instead of having to price them individually.
Safeway is pumping biodiesel fuel at one of its stores in West Seattle. If the pilot, which soon will include two stations in Ballard, Wash., is successful, the retailer will expand to its other pumps.
Coca-Cola launched a $14.8 million ad campaign in the U.K. for Coke Zero. Sugar-free drinks represent more than 40% of the soft drink market in the U.K., where Coke's traditional carbonated drink sales have been in decline. The company also plans to launch a bottled water product in the U.K.