Cymfony, Watertown, Mass., which tracks online buzz for clients including Home Depot and Southwest Airlines, has been acquired by TNS Media Intelligence.
ConAgra has partnered with Sony Pictures Animation to promote three of its brands in conjunction with the upcoming film "Surf's Up." Act II popcorn, Crunch 'n Munch and Kid Cuisine will feature movie-themed packaging and contests.
AOL is in negotiations to buy Third Screen Media. Third Screen Media, which Microsoft's MSN tried to acquire last year, is a mobile-advertising start-up that posts small ads onto cell-phone screens.
Procter & Gamble has partnered with "American Idol" to market its Pringles brand, offering "American Idol"-branded Pringles cans, contests and new TV commercials.