For fashion designers, the Oscar competition is won or lost on the red carpet, where A-list celebrities pause to be photographed. It's an open secret that designers avidly court actors in advance of Hollywood's awards season, plying them with gifts in the hope of a payoff in the form of a red carpet shout-out.
Unilever laid the viral groundwork for another buzzworthy edition of its "Campaign for Real Beauty" by submitting a TV spot for its Dove Pro-Age products with nude 50- and 60-something women to the TV networks, which promptly rejected the ad. The new clip has not found a regular home on YouTube, so it has generated much less traffic to the marketer's Web site.
Seeking to streamline and grow the local TV business, the Television Bureau of Advertising has announced the creation of TVB ePort, an electronic system for buying and selling airtime for TV, video on demand, wireless devices, digital channels and Web sites.