Coca-Cola acquired juice and tea maker Fuze for an undisclosed price. One beverage industry expert estimates that Coke spent up to $250 million on the deal, which is expected to close in the first quarter.
Private-label brands including 365 Organic and O Organics are taking prime real estate on grocery store shelves. The marketshare for private-label goods is expected to grow to 22% of all packaged goods by 2010.
Supervalu appointed Susan Parker, a former marketing executive with Southwest Airlines, to senior vice president and chief marketing officer, a newly created position for the company. Parker will lead the branding and marketing efforts for Supervalu's assorted store banners.