Political bloggers and search engines are the early beneficiaries of the 2008 election cycle. Already, candidates are buying their own names -- and the names of their rivals -- on leading search engines, as well as buying ads on busy political blogs.
Web-content producers are able to create and serve video ads via a do-it-yourself tool from Blip.TV. The goal is to give individual site operators access to some of the same tools used by big agencies and major content sites.
Advertising on cell phones offers marketers a wealth of user information and targeting opportunities undreamed of in other media; however, some experts worry that cell-phone users will find such advertising overly intrusive. But, if advertising can offset the cost of mobile subscriptions or premium services like music and video, it's possible that users will be more receptive.
Blog search engine and portal Technorati is providing research and consulting services to WPP Group shop Ogilvy North America. Technorati's Peter Hirshberg explains what agencies should listen for when they eavesdrop on the online conversation.