Web-content producers are able to create and serve video ads via a do-it-yourself tool from Blip.TV. The goal is to give individual site operators access to some of the same tools used by big agencies and major content sites.
Advertising on cell phones offers marketers a wealth of user information and targeting opportunities undreamed of in other media; however, some experts worry that cell-phone users will find such advertising overly intrusive. But, if advertising can offset the cost of mobile subscriptions or premium services like music and video, it's possible that users will be more receptive.
Topic-based Web site network About.com is trying to differentiate itself from the competition with a library of how-to video featuring its trademark guides. The New York Times Co.-owned network also posts transcripts of videos to make sure they are searchable both within the network and via search engines.