Media agency MindShare spent 2006 facing up to the loss of marquee account Gillette in the Procter & Gamble merger, as well as the possibility of losing its account with Nextel in that company's merger with Sprint. According to Adweek, MindShare thrived under the intensity of the pressure, and the shop has been named Adweek's 2006 U.S. Media Agency of the Year.

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