The Orthodox Union has awarded Kosher certification to several of Coca-Cola's Minute Maid and Simply juices. "Having the OU 'stamp of approval' for so many Minute Maid orange juice choices is welcomed news for juice drinkers who follow the OU kosher diet," said marketing vice president Charles Torrey.
The Coca-Cola Co. is reintroducing its Minute Maid brand in Hong Kong with TV and print ads highlighting the drinks' fruit-pulp content. Minute Maid's packaging and ingredients have been revamped, and grapefruit juice has been added to the line.
PepsiCo plans to launch Tropicana Twister in the Indian market on Nov. 9. The move will pit the fruit-drink brand against Coca-Cola's Minute Maid. The companies' fruit-drink ventures show a clear picture of the future of the beverage market in India as the two companies look for other revenue sources outside of the carbonated soft drink market.
Coca-Cola is raising wholesale prices for its chilled and frozen Minute Maid orange juices by up to 25% and will raise prices for its Simply Orange and Minute Maid Premium juices by 11% by the end of this month.
The Deal.com's Adam Ismail writes about how Coca-Cola's recent acquisition of juice maker Odwalla offers insight into Coke's strategic plans for the health-beverage market. By making Odwalla part of Minute Maid's supermarket distribution, Ismail thinks Coke hopes to ride a small brand to lofty revenue benchmarks.