Volkswagen's latest advertising campaign will highlight the company's New Beetle, Jetta and Rabbit. The edgy broadcast spots from Crispin Porter + Bogusky, Miami, will feature a suicidal man who changes his mind after hearing about VW's low prices.
Rowland Worldwide Communications founder Herbert L. Rowland has died at age 81. Acquired by Saatchi & Saatchi in 1985, Rowland Worldwide in its heyday had such prestigious clients as Procter & Gamble, DuPont, 3M, Eastman Kodak, Toyota, IBM, Canon and McDonald's, with revenues exceeding $50 million.
Hardly any radio listeners change stations during commercial breaks, according to a new study showing stations retain 92% of listeners. That positive statistic, revealed at last weekend's Radio Advertising Bureau Conference in Dallas, is thanks to new data coming from electronic measurement systems.