Rowland Worldwide Communications founder Herbert L. Rowland has died at age 81. Acquired by Saatchi & Saatchi in 1985, Rowland Worldwide in its heyday had such prestigious clients as Procter & Gamble, DuPont, 3M, Eastman Kodak, Toyota, IBM, Canon and McDonald's, with revenues exceeding $50 million.
Hardly any radio listeners change stations during commercial breaks, according to a new study showing stations retain 92% of listeners. That positive statistic, revealed at last weekend's Radio Advertising Bureau Conference in Dallas, is thanks to new data coming from electronic measurement systems.
Volkswagen's latest advertising campaign will highlight the company's New Beetle, Jetta and Rabbit. The edgy broadcast spots from Crispin Porter + Bogusky, Miami, will feature a suicidal man who changes his mind after hearing about VW's low prices.