3/12/2007

In the multiplatform age, marketers may need to think less offensively and PR people may need to adjust their defensive strategies, to advance their shared goal of helping their company's bottom line, according to columnist Jonah Bloom. "That's a big cultural gulf, but as the Internet makes the relationship between corporate reputation and brand equity ever more transparent, the two departments will have to use their new found common language to bridge it," he writes.

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