David Murphy, president of Saatchi & Saatchi, Los Angeles, is teaming with ex-Fallon, Minneapolis, creatives Stuart D'Rozario and Bob Barrie, to form a Minneapolis-based shop. Barrie D'Rozario Murphy is intended as a kind of boutique agency that will offer customized teams for each client.
Google is trying out a new advertising sales model with its text-based search engine ads. Under the "cost-per-action" model, advertisers only pay for ads that result in a specific consumer action, be it a sale, a request for information or a newsletter subscription.
The growing in-game advertising sector is being hamstrung by the undercounting of the gaming population, according to new study by Gameasure, a division of digital media research firm Interpret. The disconnect comes by confusing the number of players with the number of units sold; Gameasure estimates the number of players of a given game to be many times higher than the sales figure.
Frito-Lay's contest to pick a Super Bowl spot for its Doritos brand was such a success, with 1,000 entries and 600 million page views during Super Bowl week, the snack maker plans to launch more user-generated promotions, according to Jason McDonell, Doritos marketing director. The campaign "says that embracing consumers and what they love about the brand and giving them the opportunity to express that" reap rewards," McDonell said at the Online Media, Marketing and Advertising in Hollywood.