That the beloved, but traditional, Girl Scout Thin Mint cookie has its own MySpace profile page raises the question of whether social marketing already has passed its prime as a marketing vehicle, according to this article. "Even though everyone might be suddenly talking about some other service, and there's a critical mass for the Next Big Thing, as long as there are so many eyeballs at places like YouTube and MySpace, you can say it's still an effective" way to market, said Mark Robinson, senior editor at Wired magazine.

Related Summaries