Interstate Bakeries will launch a print campaign including coupons and other promotions to support its new 100-calorie packages of Hostess cakes. The snack packs were introduced last month in three flavors.
Sara Lee, owned by Bimbo Bakeries USA, is about to introduce a line of snack cakes, including ones that resemble Hostess Brands' Twinkies and chocolate cupcakes. The line, launching in August, also includes mini crumb cakes and cheese-topped crumb cakes.
Jasper Products and Bravo! Brands hope to expand the reach of their low-fat Slammers milk drink, which is a shelf-stable product that can be flavored like popular candies such as Milky Way or Starburst.
The FDA isolated the salmonella strain at the ConAgra Foods plant responsible for the recent peanut butter outbreak. Additional products have been recalled from wholesalers and retailers, including Sonic Brand Ready-To-Use Peanut Butter Topping, Carvel Peanut Butter Topping and J. Hungerford Smith Peanut Butter Dessert Topping.
Interstate Bakeries, makers of Hostess snack cakes, is poised to launch a new TV, outdoor and in-store marketing campaign. The Hostess brand's first major packaging change in 25 years features updated visuals and graphics on packages of various Hostess confections, and will go national by the year's end.
Hostess Twinkies are losing their appeal as Krispy Kreme Doughnuts and other sweet treats muscle in on the classic snack cake's turf. Interstate Bakeries, makers of Hostess Twinkies, reported a loss for two consecutive quarters. Analysts say the baker needs to update its product.