Kroger's Clermont County, Ohio, store is the company's greenest store to date. The store expects to cut its utility bills more than 80% by using multiple alternative energy sources and energy-efficient coolers and freezing systems.
Beer brands seeking to break into the niche microbrew market often don't disclose their big-brewer backgrounds. LandShark Lager, for example, is brewed by Anheuser-Busch, while Blue Moon is brewed by Molson Coors.
Marketers of over-the-counter cold and flu remedies this season are looking to inject some laughs into their print and TV ads, Web sites and product designs. Tactics include gross-looking icons; kid-friendly flavors for medications; Web-based games; and funny TV spots.