Mark Lazarus, the former president of Turner Entertainment Group, has been named president of the newly formed NBC Sports Cable Group, which comprises Comcast's Golf Channel, Versus and the 11 regional Comcast SportsNets. Along with the move, the company named Jon Litner president of Versus and SportsNet.
Comcast trails Time Warner Cable and Cablevision Systems when it comes to the deployment of switched digital video, but the country's largest cable company is gearing up for some trials with a select number of vendors. Cable Digital News reports that Comcast will use C-COR, Motorola, Harmonic and Scientific Atlanta, among others, for the SDV technical trials.
Telemundo, and its cable network mun2, is giving advertisers the opportunity to buy into its new "Power Pod" during the upfront negotiations. Power Pod is the first commercial break in every prime-time show. Although it will be only 60 seconds long and cost extra, it provides marketers with a less cluttered venue.
Comcast will use 55 Portland Trail Blazers games as the base of its platform when it launches SportsNet Northwest in October. Comcast also hopes to bring local sports events with colleges and high schools to the Portland, Ore.-based channel, which will be Comcast's 11th regional sports network.