Match, an independent Atlanta-based agency, will handle Shoney's Restaurants' advertising and media account. Match has been asked to develop a national advertising campaign supported by online initiatives.
Albuquerque, N.M., is an important growth market for the Atlanta-based Church's Chicken chain, which has plans to expand in that city and in other urban locations across the U.S. The chain, which is set to open 20 new locations in Denver over the next six years, has joined forces with Sunbelt Business Brokers to boost its franchisee recruitment initiatives.
In her 18 months as McDonald's global marketing chief, Mary Dillon has added a whole new range of items to the fast-food giant's marketing menu, including YouTube, webisodes, podcasts and cell-phone text messaging (in Japan). These moves are all part of her effort to put a fresh, new-media spin on the brand's "I'm lovin' it" message.
The sale of Shoney's restaurants to Royal Hospitality Corp. has been completed, according to the Atlanta investment firm. The firm has acquired the 52 restaurants from Lone Star Funds, along with its earlier acquisition of the trademarks and franchiser rights to 230 franchisee-owned Shoney's.
August continues to bring account changes on Madison Avenue: Shoney's has opted to change agencies of record, while accounts for BMW, Bank of America, L. L. Bean, British Airways, Lowe's, LensCrafters, Liberty Mutual and Morgan Stanley are still in review. Shoney's has named Cliff Freeman & Partners in New York, part of MDC Partners, as its new agency of record. Meanwhile, David and Goliath in Los Angeles will no longer handle Outback Steakhouse's TV advertising.
Atlanta-based ISP EarthLink awarded an estimated $75 million media buying and planning account to MediaVest USA, a Publicis Groupe company, following a confidential review. EarthLink's creative still will be handled by Crispin Porter + Bogusky.